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It's easier said than done. It is not nearly as difficult as it appears or reads, though. In today's competitive environment, business success is measured by how well you do both offline and online. While businesses tend to do well with the physical side of things, the latter usually comes at a cost. In order to comprehend the operations of your firm in a continuous manner, you'll need an SEO Strategy and an SEO Professional who can handle the internet activities for you according on your goals and objectives. Why? Because all of it necessitates a specific level of tenacity, imagination, and technological expertise.
The fact is that there is no such thing as a single button you can press to get your internet rankings to improve. The fact is, just like everything else, there are two appropriate and wrong ways to climb the ranks. The incorrect actions will incur a penalty, but the proper ones may or may not result in you reaching the top. We've done our homework so you don't have to. We are constantly experimenting, upgrading. However, before we move on to the next phases, it's critical to understand what we're up against: what is a Google Penalty, why does it occur, why should we strive to avoid it, and how can we go about eliminating it? Let's get this party started then.
WHAT IS A GOOGLE PENALTY?
A Google Penalty is an adverse impact on your site's search engine rankings as a result of numerous factors, including a drop in rankings or being excluded from search results without any notice to the user. The penalty may occur after a Google human reviewer has identified serious flaws with your website that are in violation of their standards.
It's possible that it's owing to any one or more of Google's routine updates. Google has acknowledged that its algorithm is always evolving. It acknowledges that a significant portion of the upgrades aren't even made publically available. In fact, Google makes adjustments to its algorithm every day. This removes Webmaster's Quality Guidelines as a concern, making Google Updates the least of your worries.
WHY AND WHEN DOES GOOGLE IMPOSE A PENALTY?
Backlinks from sites that may be unreliable, untrustworthy, or spammy; unoriginal content planning that stinks of unoriginality; and/or poorly composed or duplicate material are all common problems. It might be fake redirects or underhanded redirects, which is when the page for which Google indexes you and the person that lands on your website are different. It could be spammy comments on your sites or posts, or worst of all, your website's security may have been compromised or hacked. However, this is not the end of the story. As we stated in the beginning, there are a variety of reasons why your website may be penalized. Google's Webmaster's Guidelines contain information about them.
HOW TO DETECT GOOGLE PENALTIES AND FIX THEM?
It doesn't matter if your website is ancient or new, you should perform a Google Webmasters or Search Console diagnostic test every few days to ensure that everything is functioning properly. However, if your site's traffic and ranks have been steadily declining for a long period of time and you've been unable to recover, there could be a number of underlying issues that you're not aware of.
A simple search on Search Console would show you everything that is causing your website to rank low or not being shown in the search results at all. You'd be relieved to learn that 90% of the issues may be quickly fixed, and your website will soon be properly crawled by search engines once again.
It's more frequently than not the case that Google mistakes are the result of backlinks (read Bad Backlinks) to and from websites, which are in violation of its standards. While you can instantly identify (an subsequently remove or disavow) bad links from your website using Search Console or Monitor Backlinks, asking other websites — that play fast and loose with Google’s guidelines — will require some tact and a humble request or two via email or over a call, to remove links to your website. It's a difficult task, but it's not impossible. And it is.
If you have page updates on your site that are affecting manual actions, there is a correct procedure to follow:
- Log in to Search Console
- Expand the Manual Actions panel to uncover what changes have been made to each page.
- Fix all the issues on all the affected pages
- Request a Review
You should also understand that Google can take anywhere from a few days to a several weeks to evaluate your reconsiderations. When you have finished reviewing, you will be emailed with confirmation.
We realize that it might appear to be a little frightening to those who are unfamiliar with the process, which is why each of our monthly plans includes a Google Penalty Check, where our staff will try and assist you in cleaning up the Webmaster's record and increasing traffic and ranks for your website. Here's what we think is the ideal SERP ranking for your website's SERPs in 2020 without further decreasing your position.
WITHOUT BEING PENALIZED BY GOOGLE, HERE ARE THE 10 STEPS TO IMPROVE YOUR SERP RANKINGS IN 2020
1. Perform a Comprehensive Site Audit and Competitor Analysis
A complete site audit should, in theory, discover a wide range of problems (other than and sometimes including Google Penalties) that need to be looked at more closely and improved. The myth is that an audit is generally a few hundred pages long and consists of discernible actions requiring months to implement. That isn't entirely correct. A competent evaluation, for example, takes time as well as the implementation of those practical issues, but not nearly as much as you may believe. The ideal approach to go about the entire process of detecting and isolating problems is to employ tools like SEMrush Site Audit Tool, Google Analytics, Google Search Console, and Google Page Speed Insights.
After you've completed that, there's no sense in wasting any more time attempting to repair them. However, it's vital to prioritize which problems need immediate attention and which may wait until later so that everything doesn't get too overwhelming. The following are the most prevalent and crucial issues that must be addressed as soon as possible.
2. Remove Dubious, Bad Backlinks
As previously said, one of the primary causes of poor SEO performance is spammy-looking sites that do not follow any of Google's standards. After all, you have little control over who links to your site. This may have a detrimental impact on your website's SEO. It can happen on purpose (competitor gone mad, perhaps?) but it isn't usually the case, and it can be remedied. A brief email asking the website owner to remove your link is usually sufficient. Sometimes a minor nudge is required.
However, you must also be cautious about the links you include on your website or allow in the comments. Don't link to low-quality sites that have little substance. Do not allow spamlike remarks on your site. Verify each comment before allowing it to post. In white-colored font, don't bury outbound links. Don't return to suspicious websites. It goes without saying, but nevertheless. Last but not least, before moving on to the more rigorous SEO for any website, we always take the first step by removing bad links.
3. Perform In-depth Keyword Research and Analysis
The next stage is to remove any non-organic links from and to your website. Because it establishes the foundation for the rest of the structure, it's critical. Yes, high-quality material can benefit your website, but effective content that meets the needs of readers and is presented in a way that allows for easy retrieval of all relevant information is the most effective SEO recipe. We've covered some of these highlights before, but we feel they're worth repeating. They are not only readers or website traffic; they are your clients. You must also comprehend who they are and how to adjust your product to their advantage.
Using tools like KWFINDER, AHREF, and MOZ, do a comprehensive keyword analysis and consider these factors while you are at it:-
Keyword’s search volume?
Is it a popular keyword or a long tail keyword?
What is the Target Keyword and what are its LSI keywords?
Keywords by competitors, seasons, and regions.
Take into account the sort of query it is: informational, commercial, comparison-oriented, or simply navigational. Examine your existing keywords in Search Console to figure out which ones are getting the most traffic and which need to be improved. Most importantly, use natural targeting when targeting target keywords. The Keyword Research and Analysis component of our SEO plan and associated monthly services is crucial.
4. Maximize Your Site’s SEO-effectiveness with On-site SEO
According to Google, a solid On-site SEO will improve your website's SEO effectiveness by a factor of ten or more. That's because you can quickly optimize one page and observe the impact in days rather than weeks. Now that you've established a keyword strategy with targeted keywords for every page, you may start to optimize your website around them and go further from there. Here are some tried-and-true methods you may use without hesitation :
- The Keyword Search Term must be in the first paragraph of your main content.
- The Target Keyword should be in the beginning of the Page
- The Page title should be in H1 Tag and the Subheadings should be in H2 Tag
Maintain optimum Target Keyword Density, which means it should appear at 6-8 times in a content of about 1500 words.
- Don’t resort to keyword stuffing in order to maintain Target Keyword density
- Assign LSI keywords to every page
The crawlers will seek out your pages in the same way that Miss Pacman rips into tasty pellets. All of the above, and more, is handled by our On-page Optimization SEO service.
5. Publish Top-quality, Original Content But Also Make It SEO-friendly
Start developing kickass, shareable, and super-valuable content around the target keywords in an interesting way using titles that generate buzz and encourage readers to at least have a look by drawing on insights from the Keyword Research and Analysis. Consider it this way: names will attract them in, but engaging content will keep them. All of this while maintaining the originality and inventiveness of the material, as well as avoiding SEO friendliness. Here are some pointers to bear in mind while producing outstanding content for your users.
- The more words there are in a post, the higher its rank is likely to be by crawlers, so keep this in mind when writing. While it's not an ironclad rule, try to make each write-up at least 1500 words long to improve its rankability.
- When you can, jot it all down in your notebook or type it out as plainly as possible without using technical jargon.
- The content should be engaging and interactive, similar to telling a tale to an old buddy you haven't seen in a long time.
- Draw from your personal experiences which the readers can relate to
- Begin on a high note and then fade out on a negative one that will entice them to return for more.
- Add multimedia content such as photos, videos, GIFs, checklists, infographics, and other kinds of graphics where necessary. Create pithy descriptions
- Place important portions of the write-up in a simple manner: make use of subheadings, bullet points, and other formatting to ensure that if the reader has to go back over anything vital, it won't take too much time searching for it again.
But, most importantly, write for the search intent of your audience since it will be useless if they do not find what they were searching for. That is the keystone and always will be. We have given a lot of care to the material we produce for our clients.
6. Reduce Your Site’s Bounce Rate
A high bounce rate implies that something is wrong with your approach, which is why visitors who land on your website are immediately bouncing back to the search results to reconsider their decision. That is, unless you're looking for something specific and your search term isn't bringing in more traffic or leads. How can you reduce it to a point that will satisfy your monthly traffic, leads, or conversions targets?
- Try rearranging your content in a way that would present the takeout information (user intent) in an easy-to-locate manner
- Avoid annoying pop-ups that appear at the most inconvenient time.
- Ads should not be a nuisance and should always be in the background.
- Make sure your blog or material is up to date based on what's new in the field.
- Take meta titles and meta descriptions seriously, since they are the first thing a user sees.
- Make sure your website design is both attractive and simple to use for information.
Don't give up! Keep at it and fine-tune the above until you achieve the right figure that delivers the desired outcomes. More significantly, maintain consistency and stay up to date!
7. Increase Your Page Load-time
This is a must-have for improving the user experience while also lowering bounce rates, as previously said. The longer it takes for your website to fully load, the more likely you are to lose a potential client. Even worse, slow-loading pages tend to rank lower in search engine results. On Google's PageSpeed Insights website, you can see your page speed on both mobile and desktop. It will not only show you the page's speed grade, but it will also highlight any difficulties that are slowing it down. Address any problems and you might improve your website's rankings as well as decrease your bounce rate.
8. Make Your Site Mobile-friendly
It's official: websites that aren't easily accessible on a mobile device (mobiles, tablets) will not rank as highly as those that are. And the Google Mobile-Friendly Test is a simple and quick way to determine whether or not your website is mobile-friendly, along with other page loading issues that must be addressed.
9. Perfect Other Aspects of Technical SEO
- On-page SEO is the icing, while technical SEO is the cake. On-site SEO is further divided into two categories: on-page and off-page. Technical SEO (also known as seo) entails a variety of methods or techniques for improving site rankings and traffic.
- If you don't have an SSL certificate on your website, getting one must be one of the top priorities. According to studies, websites without an SSL certificate are seen as less trustworthy by both users and Google, which may affect their SEO rankings.
- To crawl your pages, search engines need to be able to crawl all of them. A complicated site structure reduces the chance that your website will be crawled completely, lowering its ranking chances.
- Make the URL structure logical and easy to follow, and use those breadcrumbs to guide robots back to you.
- The short-term benefits of enabling AMP (Accelerated Mobile Pages) will help you improve your SEO efforts.
- Don't underestimate the importance of XML sitemaps. It's the second-most important way to find URLs.
- If you can't remove pages with similar content with only minor variations, utilize Canonical URLs.
- Link internal links between the pages of your website to create a connection between them.
- Create links to other websites from one page of your website to another.
- You may also exclude pages from the Noindex category and tags, as these provide no real value and result in duplicate content.
- Pages that do not contain new material and are not indexed to Google's satisfaction will be detrimental.
The most significant aspects of Technical SEO are outlined above, and you must adhere to them in order to improve your search rankings and organic traffic.
10. Build Quality Backlinks By The Books
Last but not least, and without a doubt, the one that deserves special attention. Because the type of websites to which you link is more significant to Google than who you link back to. To put it another way, your website's reputation is out of your hands and in those of others.
The lesson to be learned is that in order to rank high and stand out, you must do all of the above and more. But more significantly, you need to develop connections so that websites with good DA and DR rankings that have already earned respect from Google will link back to you, thus allowing Google to consider your case, if you will. So :
- You must get to know as many people in your industry as possible, because most of your early connections will come from individuals who you have inadvertently impressed.
- Create guest posts, which are as polarizing among the SEO crowd as hoarding bad links is within the blogging industry. It's still a viable strategy if done correctly and for as long as you don't want to use your preferred link-building approach.
- Because their only goal is to link to great stuff on a given subject, utilize the resourcefulness of Resource Pages.
- Utilize the resourcefulness of Resource Pages because their sole purpose is to link to best stuff on any given topic.
Following these 10 stages (not an exhaustive list) is difficult, but once you've gotten the hang of it, the payoffs are very worthwhile, as well as the penalties. Do you have any specific steps that we missed or anything else you think would improve your website's Google ranks? Please let us know in the comments. Stay safe and resilient. Peace out. Hi Google !