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If you have a website, there's a good chance the most recent picture you uploaded came from a stock photography site.
You may be thinking, "That's strange," but it isn't image optimization. It is critical to optimize images for your website if you want them to rank well in search engines.
When you're unable to optimize a picture for SEO, you're throwing away what may be a potentially excellent SEO asset.
Here are some ideas for getting more knowledgeable on image optimization:
1. Make Mobile-Friendly Images
The first guideline for picture SEO is that you should make sure your photos are responsive. This means the photo you submit will change to fit the user's device, whether they're using a smartphone or a desktop computer.
It might improve your rankings and user engagement by doing so.
2. Upload Unique Images
The alternative to using stock photographs is to create unique images. One of the ways to entice visitors to interact with your content is by providing original and innovative material, so the more distinct photos you have on your site, the better.
3. Watch Out For Copyright
There are a lot of great photos out there that are owned by stock photo companies like Shutterstock. You should be sure that the photographs you submit aren't infringing on anyone's copyright.
If you don't do anything about it, this can destroy the entire success of your website and undo any progress you've made.
You may be sent a DMCA notice if you breach certain copyright laws.
4. Fix your Page Title and Description
When it comes to picture search algorithm, Google considers your page title and description. Most individuals overlook this because they believe that image optimization is only about the image, but that's not the case at all.
Google ranks your images based on features like header tags, structured data, and more. As a result, you should consider everything while optimizing your site.
5. Improve Your Sitemap
When it comes to your Sitemap, adding photos is the way to go. With images included, search engines are more likely to display pictures and results, which leads to increased site traffic.
In the long run, it will benefit your website significantly.
6. Choose The Right Format
You need to be careful when uploading photos to your website because you must choose the correct file type, which is either PNG or JPEG. JPEG generally provides higher-quality results, but it has a greater file size.
JPEG, on the other hand, has a lesser quality; nevertheless, you may always adjust as needed. PNG is still the superior choice between these two picture formats.
In the end, optimizing images isn't as simple and basic as it appears. Knowing how to go through media effectively is certain to be an asset today, especially with recent technological improvements.